Search Engine Optimization uses links, content and target keyword to target customers in their buying process. SEO is used so that when customer enter a keyword they will be able to find you through search engines. With SEO you can rank higher on search engines like Google, Yahoo and Bing; and help businesses convert traffic into sales and push the ROI of the company higher.
People make 100 billion searches every month
It is a fact, that people make 3 million searches on search engines daily, so that makes it 100 million searches every month. Even if a small portion of searches are diverted towards your website by creating relevance of the product you sell and the goods people are searching for, can increase the ROI of the customer. Most customer search online for things they are looking for, and in order for your website to rank higher it is important to have an optimized website for use by search engine.
Search Engine Traffic and Sign Up Forms are Free
Social Media Campaign cost money, while SEO is relatively free, even though you need to pay for content and optimization of the website. It is seen that you need to spend a little money on a quality content, but the value of it is ten folds, achieving traffic on the website even after some time of posting the link. There are several SEO company who would be able to help you with that, you need to consider optimizing your website, then you can add informative and useful articles, so that the traffic comes along with time.
Building Authority through Hyper- Linking
One of the easiest way to build on your site traffic is to become a domain authority in the field of work. You can create content which will appeal to the audience, and build on certain techniques provide you with greater traffic on the website. Once customer start reading your articles, they will automatically believe in the brand you provide, along with that you can provide comments and edit information on how to use a certain product, what it is useful for and how to help create the best possible result.
Building on the Rapport with Customer
A content is not simply, for customer who want to read the article and building a rapport with current and prospective customer. It is to entice customer to link with this work, and collaborate with other like minded individual by helping create a community to work on.
SEO Lasts Longer than Ad Campaign
Ad Campaign cost a lot of money and last only for a short period of time, and SEO campaigns are created for the future and garner more attention. SERP listed results are clicked on 94% of the time, while Ads are clicked on only 6% of the time. Hence, this would be a great method of advertising.