In this different marketplace on Google, it is important to consider optimizing your online presence to make your voice heard. It starts with doing your On-Page SEO which provides peak performance for your website and visibility on the search engines.
Over the years, it has been seen that On-Page SEO has rules that have changed drastically as Google tries to ensure they are delivering the best results. Even search results show on-page results which do not match the keyword, the title or the meta description of the page.
Definition of On-Page SEO
Definition of On-Page SEO when entered into Google, Moz will tell you- that it is “the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-Page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.”
Google SERP take into account all the aspects of the webpage which will altogether improve the ranking in the search results. As Google becomes more sophisticated, one of the major factors influencing on-page optimization is relevance.
Think of these tasks as advantageous to your visitor. The more interactions and engagement, plus the longer your users stay on the site, the better their experience.
If you put all these efforts into practice, you will see a boost in traffic and a rise in your search presence. Once you understand everything that goes into your on-page SEO efforts, conduct an analysis of your site to see how the anatomy of your page is performing.
Meta-Tags
One of the most important part of On-Page SEO is the implementation of tags. Some are not as useful to SEO as they once were, but if written and utilized optimally, will improve your traffic.
Meta Tags are used to provide information to search engines with information about your page. To achieve high rankings, it has to do with relevance and user satisfaction, but including customer meta tags will influence users and increase your click-through-rate.
Title Tags
There are multiple tags on your page, and the most important is the title tag, which shows up in each of you tabs in search results and which shows in the organic result and paid ads.
The title tag outlines what the page is about. When ranking web pages for particular queries, Google looks at the title tag and compares that to the rest of the content on the page.
The title tag remains the same on webpages, but WordPress Yoast allows you to create a customer title tag within the platform. Keep your title tags descriptive and short and the character limit for page titles to 70 characters before showing ellipses.
Use your title tag to stand out from your competitors, appealing to your visitors. Make sure all the pertinent information is included, including your keywords and location for local businesses.
Google is shifting towards relevance and semantics in the results. Users aren’t blindly clicking on the first result, reading the titles and descriptions to find the best answer to their questions.