If you create a website and host it on the internet then the idea is for people to visit the site. A website’s traffic is a way of gauging how well the website is doing for the business. It is also an indicator of customer behavior, and it will help you formulate a marketing strategy that will help you get a better ranking in the search engine results. The basic underlying idea of SEO is to drive more traffic to your website. But with more than a billion websites online how will you drive more traffic to your website? Here are the top seven tips to help drive more traffic to your website: Keywords: in most of the searches 50% users use more than 4 words or more. This basically means that keywords are not just important they are imperative to the growth of the website. You also need long-tail keywords that are specific to the search. When it comes to broad keywords, the competition is very stiff and you need to offer something more to stand out among the crowd. A long tail keyword is important as it will help users searching for some specific information to be guided to your website and help them find what they are looking for. Good Quality Content: In this competitive online world, there are many people who write on the same topic. What should you do different to get listed at the top of the search listings? The answer is a good, well-researched and thought out piece of content. The content on your website should be diverse to avoid competition internally for web pages when showing up for search engine listings. The website needs to organized in a manner in which when someone search for something specific, all related information is easily accessible. Also make sure that the content on your site is regularly updated as search engines look up the website for updates to provide for users when they search for it. Writing good content can greatly help drive more traffic to the site and ultimately affect SEO. Meta Description and Title Tags: Title tags are similar to a book title. This is the clickable link which appears on search engine results. If we take Google’s example, we need a title tag which is less than 60 characters long. Meta Description is what appears under the title in search engine results.
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