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Fast Page Load, Security, mobile responsiveness, user-friendliness and instant access to favorite new sources are the needs of the internet browsing population. If you visit a website which is clunky and slow loading, you instantly change the url on the search bar or click to another website. It may be less informative or entertaining but at least you can view it.
Search Engine Optimization is a fluid every changing landscape of internet techniques. Before, everything was only geared towards desktop, then mobile platform came on and everything changed, and finally came the entry of social media. As a SEO Services Company in Mumbai, with this everyone started making an emphasis on link quality; spammers took advantage of it and link quality become more important.
Google, the leader in search engines, keeps improving their search technology and rolling out algorithm changes. As website owners it’s imperative to stay on top of Google’s algorithm changes.
There are 3 main website technologies that you absolutely must have:
Mobile-responsiveness
In 2014, it was seen that there was more internet searches than desktop users; Google knew it had to do something and it rolled out a new algorithm in 2015. This meant that mobile responsive websites were promoted in listing in search results, and non-mobile-friendly sites were left out in the cold.
Google defines it this way, A website is mobile friendly if:
- It has user friendly thumb clickable links, buttons and fill-in fields.
- It has readable text that doesn’t need to be zoomed.
- It sizes the screen to fit the device
- It avoids Flash software and similar types of software that doesn’t play well with mobile devices.
Google applies these criteria to individual WebPages and not the whole website, so your optimized pages can still rank even if your site isn’t.
Mobile friendliness means that a site may have been designed for a desktop, but has been optimized to work on mobile devices and mobile responsiveness means that a site automatically responds to the device.
HTTPS
As a SEO Services Company in Navi Mumbai, with the advent of HTTPS security protocol it could be used mainly for financial sites, payment portals, emails and sensitive transactions. So other website also wanted the secure encryption of HTTPS so they adopted SSL encryption of data on its way into your site and out of it.
The protocol protects site visitors and owners from eavesdropping, which is how hackers get credit card number and other sensitive information.
Instant Page Loading
Consider entering a web address and the page loading instantly, this is what Google, Facebook and other websites did to load pages instantly and created AMP by Google to load dedicated pages fast and furiously.
This means that you can put AMP Code on your webpage and deliver instant page results. Facebook has its own version of this called Instant Articles. As a SEO Services Company in India, when content is uploaded to this Facebook publishing tool, the content is housed on Facebook and loaded instantly for viewers.
To reach the goal of speedy page loads, AMP provides a plethora of web tools that create a common ground between websites that use it.
The AMP Project leaders chose to make the software open-source so all platforms, developers and publishers could collaborate and make the mobile web a faster and more pleasant experience. AMP code works with photos, videos and GIFs, and also written content. AMP technology also offers the option of caching.
Third party platforms can access AMP content and cache it for their users. WordPress has already created its version of the WordPress AMP plugin and many publishers and platform such as The New York Times, Pinterest, LinkedIn and Mashable are also participating in the program.
Mobile web technology is the technology of the future, so it’s imperative that website owners implement tools that are capable of delivering the kind of service that mobile users are looking for- fast, secure, and easy to navigate.